50 Cent just signed a deal to launch his own line of memorabilia. The line will include concert worn-apparel, autograph signings, autographed photos, and other merchandise, The New York Post reports.

“He’s an authentic guy who gets the business portion of his career,” said Robert Vazquez, the director of talent procurement. “We have access to [in-flight magazine] SkyMall, to Neiman-Marcus and to corporate clients that might not be familiar with 50 Cent.”