50 Cent pulled off a publicity stunt this afternoon by planting reports that he had been rushed to the hospital after listening to the new Fat Joe album, J.O.S.E. 2 — available Oct. 6.

According to ThisIs50Cent.com: This afternoon while in his Manhattan offices, employees say that 50 Cent was listening to Fat Joe’s new album, J.O.S.E. 2 when all the sudden, he collapsed! An ambulance was called, and by the time they arrived, 50 Cent regained consciousness and was complaining of blurred vision and a severe migraine. 50 Cent was rushed to Mt. Sinai hospital at 4:26 pm. Doctors say after performing a Cat Scan and EKG there seems to be some damage to his auditory cortex, which is the region of the brain that is responsible for processing sound.

50′s G-Unit brother Tony Yayo also participated in the stunt via Twitter.

‘On my way to the hospital,” he wrote Monday. “Keep 50 in ya’ll prayers. Let’s see him thru this. 50 rushed to the hospital here are the details.”

The rapper’s also has a link to an alleged version of Joe’s new album for free download.