50 Cent sued Taco Bell on Wednesday, claiming the fast food chain used him as the poster child for it’s “79-89-99 Cent Why Pay More” hip-hop-themed ad campaign without his consent.

“Without seeking or obtaining Jackson’s authorization, defendant Taco Bell made him the star and focus of its nation-wide advertising campaign by using his name, persona and trademark to promote Taco Bell’s business and products,” court papers filed in Manhattan Federal Court read.

“As Taco Bell intended, many customers believed that 50 Cent had agreed to endorse Taco Bell’s products. Indeed, postings on numerous Internet ‘blogs’ castigated 50 Cent for ’selling out’ by his apparent endorsement of Taco Bell…”