Ashanti “The Way That I Love You” Music Video Protest: Ashanti Video Tied To Crime Wave
A coalition of Black leaders is calling for Universal Music/Motown to remove Ashanti’s “The Way That I Love You” music video from circulation. The video tells the story of a woman who gets revenge on her cheating boyfriend.
“Ashanti should be ashamed of herself. Her participation in the glorification of violence in her music video sends a horrible message to thousands of impressionable youths worldwide who are accessing the unedited video that is being promoted by Universal Music/Motown on their website,” says Najee Ali, Founder of Project Islamic Hope.
Paul Porter, co-founder of Industry Ears, writes:
“Universal Music and Motown continue to promote black violence and stereotypes without corporate responsibility. Ashanti’s senseless promotion is evidence that commercial hip hop is dying. Instead of producing and promoting a quality project, Ashanti and Universal have decided to deliver another typical ho hum project that the corporate blue suits have signed off on. Weak sales projections of less then 75k for first week sales have prompted this mess. Even BET had to edit some of Ashanti’s video content. Hopefully Doug Morris at Universal will explain why his company is insensitive to urban violence.”
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On June 10th 2008, GV wrote:
TAob me Ashanti is doin nuthn wrong. Its a creative original video and its a good 1! I dont think ppl are watching her music video and then goin UUUUUU im gunna kill my man 4 cheatn jus cuz Ashnti did it – NO. Ppl need 2 get a life takn this stuff too seriously. I dont believe she is promoting violence either. She said on her the radio that in no way she is sayn its OK 2 do. So stop attackn her.
On June 10th 2008, Abby wrote:
This is unfortunate — I am all for revolutionary new hiphop and using hiphop to be good influence to its listeners esp. the youth, the biggest hiphop market. Perhaps it seems much easier to ride on sex, violence and controversy – but in the long run are you really creating a good relationship with your listeners? I admire the likes of Lauren Hill, Black Eyed Peas, M.I.A. and Delon, who change the world for the better with their positive hiphop beats.
On June 12th 2008, jan wrote:
THE VIDEO WAS A BIT GRAPHIC AND ENTETAINERS HAVE A HISTORY OF INFLUENCING THEIR FOLLOWERS.