Beyonce is promoting her hometown of Houston, Texas in a series of magazine advertisements prompting readers to check out the charming Southern city.

“I love Houston. Some of the best moments of my life took place there. This will always be home to me!” Beyonce’s promo reads. “Houston is where my stage presence and confidence were developed.”

Former world heavyweight boxing champ George Foreman is also featured in the “I Love Houston” ad campaign.