Beyonce Inks Fragrance Deal With Coty Inc.
Beyonce has landed a multimillion dollar deal to launch her own perfume with fragrance house Coty.
“For me, fragrance reflects a woman’s attitude and unique sense of style. While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power,” Beyonce said in a statement to Women’s Wear Daily on Tuesday.
The yet-to-be-named fragrance will launch early next year.
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