Ciara has made her Rocawear spokesmodel debut in a commercial for the brand entitled ‘ I Will Not Lose.’

Well, this is what all the Ciara and 50 as Hip-Hop’s new Jayonce fuss is all about. You be the judge.

Tattles snatched a shot of Ciara and 50 Cent chest to chest on the set of ‘Can’t Leave ‘Em Alone’ music video. This screencap coupled with the fact that the pair were sitting together at Tuesday night’s 2007 BET Awards have fueled rumors of a steamy romance between the Southern girl and the Queens native.

Amidst rumors of Ciara’s steamy relationship with baby-mama drama sufferer 50 Cent, the pair are reportedly slated to announce their romance at tonight’s BET Awards live from Los Angeles.

The rumor of a 50 Cent/Ciara pairing has flared up again. Rumors of a romance between the barely legal R&B star and supposedly shelved Curtis first gained flight several months ago after the two were spotted together in Queens.