Diddy is reportedly dating bombshell Natassia “Scarlet” Malthe. The Bad Boy mogul had the beauty flown out to New York from LA to join him for an all-expenses-paid weekend trip.
“Natassia bears an uncanny resemblance to his ex, J-Lo. He put her in the front row at his Sean John show at NY Fashion Week […]

Diddy is launching a new “Apprentice”-style reality show for VH1. The still untitled reality show will follow twenty finalists as they “compete to win the job of a lifetime.” The hip-hop mogul is launching open calls in New York City, Chicago, Atlanta, Houston, Los Angeles, Boston and Miami in search of a new personal assistant.

Diddy has angered his Utah neighbors with his loud late-night parties during the Sundance Film Festival. Local residents have been left fuming after finding their driveways blocked by the hip-hop star’s security:
“We came back from Main Street to see cars packed on our property and numerous people being dropped off by taxis to his house. […]

Diddy is hiring a new assistant to be at his beck and call, twenty-four hours a day.

The new season of Making The Band will debut on January 28th on MTV. MTB 3 winners Danity Kane will be featured in competition with Season Four’s winner Donnie during the reality series’ latest installment.

Almost a year old, Diddy and Kim Porter’s twin daughters, D’Lila Star and Jessie James, are featured in Us Weekly’s Cutest Babies Of 2007 countdown.

Celebrity whoremonger Sean ‘Diddy‘ Combs will be honored with a star on the Hollywood Walk of Fame in a ceremony set to take place in January.

Here’s a preview of Diddy’s Cîroc Vodka Commercial.

Those Cassie/Diddy romance rumors are back.