As part of New York Fashion Week Spring/Summer 2009, Diddy hosted the 10th Anniversary Celebration of Sean Jean at Macy’s Herald Square in New York City on Thursday. Read the rest of this entry »

Diddy has something to say about John McCain’s transparent and strategic selection of Alaskan Governor Sarah Palin as his Vice-Presidential running mate.

“I don’t even understand what planet you’re on now. This is the job to be the leader of the free world. No disrespect, I love ya, I want you to live to 110, but what if, God forbid, you got a running mate, you become President. Alaska? ALASKA? ALASKA? ALASKA? Come on, man. I don’t even know if there are any black people in Alaska. John, come on. Sarah [Palin]? What in the hell? ALASKA? You’re bugging the fuck out. Sarah Palin, you ain’t ready to be vice president. ALASKA MOTHERFUCKER? There aren’t even any crackheads in Alaska. There aren’t no black people in Alaska.”

Diddy promotes his second cologne for men, I Am King, in a series of new promotional photos. Read the rest of this entry »

Diddy is confident he could win a gold medal if there were an Olympic port called “Who could have sex the longest?”

“Who could have sex the longest, think that’s an event I can do well in. And probably who could stay up the longest.”

“Whoever’s up for the challenge.”

Diddy is holding a nationwide talent search for Bad Boy’s next great solo act. The label’s next artist will be selected on the rap mogul’s upcoming reality show, Starmaker, airing this Winter on MTV.

Hip-hop mogul Diddy is charting the release of his second men’s fragrance, I Am King, to launch exclusively at Macy’s department this December.

“If I say, ‘I am not going to succeed, I’m a loser,’ then that’s what I am going to be. If we say we’re kings and we say we’re queens, that’s what we’re going to be. It has nothing to do with being arrogant,” Diddy says, explaining why how he selected the name for the new cologne.

Get ready to see more of Nelly in his drawers. The St. Louis-based rapper has been selected as the latest celebrity spokesmodel for Diddy’s Sean John Underwear label, the fashion house announced Monday. Read the rest of this entry »

Diddy is denying a Star Magazine report claiming he is engaged to Bad Boy singer Cassie.

“Contrary to tabloid reports, there is no engagement. This was a complete fabrication,” a boss for the hip-hop rep said Friday.

Cassie and Diddy are engaged, the always reliable Star Magazine dishes.

Diddy, a lifelong bachelor and father of six, has been telling friends and family members that he’s finally ready to take the dive-and he can’t think of any person he would rather spend his life with than Cassandra Ventura, the one-hit wonder known to the R&B world as Cassie.

“Diddy is getting older and says he wants to settle down,” a Star snitch says. Read the rest of this entry »

(Video) I Want To Work For Diddy Trailer-Premiering August 18 on VH1.