Beyonce works it out in a new ad promoting the Autumn/Winter 2009/10 House of Dereon Collection.

Beyonce models looks from the Spring/Summer Collection in this new ad promoting the singing star’s House of Dereon fashion line.

The Knowles descended on the Caribbean island of Bermuda to shoot the Spring/Summer 2009 ad campaigns for the House of Dereon and Dereon labels.

Beyonce Knowles-Carter and her mother, stylist Tina Knowles, star in a new print ad campaign for their House of Dereon Dress Collection.

Beyonce and her mother Tina Knowles launched a dress line, inspired by the singer’s work in the upcoming film Cadillac Records, for their House of Dereon clothing line at Bloomingdales in New York City on Tuesday.

Beyonce and Tina Knowles’ House of Dereon fashion house is launching a line costume jewelry set to debut in stores this Fall.

“I am so passionate about jewelry. As both a designer and a stylist, I know the important role jewelry plays in completing your total look, ” Tina Knowles said in a released statement.

Price will range in price from $16- $68.

Tina and Beyonce Knowles and Carolee Jewelry have reportedly partnered to create a fashion jewelry collection for their House of Dereon label.

Beyonce and Tina Knowles promote the Fall 2008 collection for their House of Dereon clothing line.

Beyonce and mom Tina Knowles will debut House of Dereon Lingerie later this year as part of the line’s Spring 2008 Collection.