Keyshia Cole’s multimillion-dollar has proven of huge coup for “Torn” crooner and former Destiny’s Child LeToya Luckett.

Word on the Curb has it that Cole was given the boot by the folks at Luster’s and replaced as the face of Pink: Smooth Touch Relaxer. Word is that Keyshia lost her two-year-old endorsement deal with the enduring African-American hair care brand after she demanded that more money to ink a new contract. Luster’s, in turn threw up the deuces and gave Keyshia’s contract — and the cash she turned down — to Luckett.

LeToya Luckett – fell out with her former best fiend after she was replaced in the DC lineup in 2000 – the R&B star was rumoured to be performing at the event to promote the August release of her second solo album, Lady Love. And her absenced has sparked rumors Beyonce’s team had threatened TV bosses with an ultimatum between the pair.

Beyonce, on the other hand, did take the stage. The Sasha Fierce hitmaker performed a stirring performance of “Ave Maria.”

A spokesperson for Beyonce denies the singer or her family had anything to do with railroading LeToya’s performance, The New York Daily News reports.

“Everybody (who performed at the event) works hard and we all have something different to offer, from Keyshia (Cole) to Keri (Hilson) to Bey (Knowles), everybody is different in their own ways so it saddens me if that’s true, and I hope that’s not the case,” LeToya told the paper this morning.

Lady Love, the sophomore album from singing star Letoya Luckett, debuts August 25.

Former “Child of Destiny” has managed to break out on her own and forge her own success — in spite of the entertainment machine known as The Knowleses. Here’s the Official Video for Letoya Luckett’s second single, “She Ain’t Got,” featured on her sophomore album Lady Love, dropping later this summer.

LeToya Luckett has unleashed the music video for her new Ne-Yo-assisted single “Not Anymore.”