“Of all the tequilas out there, the 100 proof 1800 Select Silver is the ‘big boss’ and the only tequila I would put the Rick Ross name behind,” the Miami native said in a statement last Thursday. “1800 Tequila is a brand I’m really excited to grind and build with, and as I keep pumping out the hits, topping the charts, and discovering new talent like my crew Triple C’s — 1800 Tequila will be rising to the top with me.”

The brand couldn’t be happier to have Rick on board as a spokesman.

“Rick Ross & Triple C’s were an obvious choice for us,” said Elwyn Gladstone, Head of Marketing for Proximo. “1800 Select Silver is a serious tequila for the serious tequila drinker. It’s making a huge splash in the tequila market right now, just as Rick Ross is shaking up the music industry.”

The partnership kicks off this month with a video and photo shoot.

“The Boss” has been thrust into the spotlight yet again — and this time its got nothing to do with baby mamas, fur coats, or 50 Cent. Apparently, Rick Ross thought it would be a good idea to floss some knockoff Louis Vuitton shades he copped down on Canal Street for the cover of the May issue of XXL. On Monday, the editors of XXL received this letter from LV concerning the counterfeit sunglasses featured on their May 2009 cover:

Dear Editor:

Michael D. Pantalony, Esq.
Louis Vuitton Malletier

On Big Boy’s Neighborhood on Thursday, Rick Ross finally admitted to working as a correctional officer in his twenties.

50 Cent has taken a brief break from dissing Rick Ross to take aim at the former C.O.’s associate, Miami-based DJ Khaled.

50 taunts Khaled and the mixmaster’s family in a new video called “A Psychic Told Me.”

The video shows clips of a woman identified as Khaled’s mother at work as well as her alleged residence

Foxy Brown, who once dated Rick Ross, has been dragged into the rapper’s feud with fellow hip-hop artist 50 Cent.

Foxy is reference in the new diss track “Try Me,” in which 50 says: “The cop fucked a fox.”

According to AllHipHop.com, Foxy Brown’s camp issued a statement saying she has no involvement in the beef, and ordering 50 to retract the statement. “Foxy is giving that nigga 24 hour [period] to retract that statement or she’s going handle [him] Brooklyn Style.”

50 Cent has responded to the threat with a new spoof-based video clip. titled “Pimpin’ Curly.”