Tru Life has finally released a music video. The Lower East Side, Manhattan’s own has teamed up with burgeoning R&B force Keri Hilson for his new single, “I Don’t Need Love.”

We love the track, but that first bar is recycled. Tru debuted those lyrics on BET’s now-defunct classic Rap City between 2006-2007 — at the height of his feud with fellow NYC rapper Jim Jones.

Cam’ron and Tru Life last night has New York’s Power 105 morning show host Ed Lover grappling to get the two sides to sit down and make peace. Read the rest of this entry »

Roc La Familia-Better Get Familar, that’s the word from Jay’s latest protege Lower East Side based rapper Tru Life. Read the rest of this entry »