Tru Life has finally released a music video. The Lower East Side, Manhattan’s own has teamed up with burgeoning R&B force Keri Hilson for his new single, “I Don’t Need Love.”

We love the track, but that first bar is recycled. Tru debuted those lyrics on BET’s now-defunct classic Rap City between 2006-2007 — at the height of his feud with fellow NYC rapper Jim Jones.

Cam’ron and Tru Life last night has New York’s Power 105 morning show host Ed Lover grappling to get the two sides to sit down and make peace.

“What happened last night was Cam was standing in front of Club Stereo and Tru Life confronted him about what’s been going on back and forth on the mixtapes and they got into a physical confrontation. Pretty much Tru Life hit Cam, cops broke it up and everyone dispersed,” Ed Lover said on “Ed Lover Show with Egypt & Ashy” on Tuesday morning.

No one was seriously injured.

“As an OG in this business I have a lot of love for both camps and I’m trying to mediate this because it’s starting to get to a point where it’s getting out of hand now. The worst thing we need is somebody really getting seriously injured, having a little fight is one thing, but you know when it comes to that the gunplay comes into it. We don’t need that. Hip-Hop got enough problems right now, we don’t need another black eye because of some dumb beef. It can be squashed,” Ed Lover said.

Ed Lover says he plans to mediate the situation.

“It’s just a matter of getting dudes off that ‘f* the other dude’ thing and coming to a table and sitting down. I think I’ll be able to do that and with the help of some of the other OG’s in the business we’ll be able to do that,” Ed Lover explained. “We’re at a critical point with hip-hop right now. I feel like the future of hip-hop is riding on the moves that we make within the next couple months because Don Imus was slick enough to throw hip-hop in the pot. I know both of these camps and I’m trying to do as much as I can do to mediate and at least get some kind of dialogue.”

Roc La Familia-Better Get Familar, that’s the word from Jay’s latest protege Lower East Side based rapper Tru Life.

AllHipHop.com talks to the rapper about his recently released mixtape Tru York, his beef with the Dipset, and what it’s like to be buzzed with out a record on Billboard.

http://www.allhiphop.com/features/?ID=1701