A recently singled Diddy wasted no time sowing his seed all over town on the set of the ad for his new female fragrance, Unforgivable. The girl group career killer (See Danity Kane or Dream) filmed a series of sexy scenes feature stunning model Jessica Gomez, who was personally requested by Diddy himself.

“Diddy took full responsibility for the footage. He marched into the New York HQ of Estee Lauder unannounced with a tape of ten minutes footage he shot, produced and starred in,” according to a spywitness.

Unforgivable is out at the end of September.

In case you missed it, Diddy’s ex Kim Porter is reportedly in talks with several major publishing houses to pen a tell-all on her life with the notorious womanizer.