DR. DRE has launched a high-tech line of headphones retailing for $399.95. Beats By Dr. Dre will go on sale this Spring.

“When I’m making a track, I’m trying to capture the sound that makes me go ‘now THAT’s the s**t!’ “And I want that reaction from everybody who hears it. I spend a lot of time in the studio listening to my music through headphones… with Beats, people are finally going to hear it the way they should: the way I do.”