Drake has teamed up with soft drink giant Sprite for the first commercial of its newly-launched “The Spark Campaign,” inspiring teens to express their creativity through music and film.

The new campaign will be showcased at NBA All-Star 2010, Drake will perform ad soundtrack and commercial to air during game telecast. The first TV commercial for Spark, entitled “Unleashed,” shows Drake struggling to find inspiration in the studio while recording his hit song “Forever.” The Toronto-bred rap star then drinks a Sprite and reveals his lyrical prowess.

“Unleashed” will run in four markets — Phillipines, Turkey, South Africa and the US — where it debuted during a pre-Super Bowl broadcast last week.