VH1 reality star Flava Flav has joined forces with Dr Pepper. The former Public Enemy hypeman will appear in a series of upcoming commercial promos for the soft drink king.

In his commercial debut, Flav will lend his voice to one of Dr Pepper’s
23 flavors.

“Dr Pepper is flavorlicious like me. Just like Dr Pepper, I add more to it,” Flav says.

“With 23 flavors in every Dr Pepper, you can find something new in every sip,” says Jaxie Alt, Dr Pepper brand director. “There’s more to Dr Pepper, and we believe this commercial delivers that message to soda drinkers in a fun and relevant way.”