Kanye West is getting his own energy drink. The hip-hop will collaborate on a new energy drink –described as “100% natural and organic”–with the fitness nuts at GURU, he announced in a press statement on Wednesday:

“I express myself through music, fashion, art, and design, and that’s why I am excited to collaborate with Guru; because the brand values what I value, and I can put what inspires me into this new product.”