Kanye West has launched www.searchwithkanyewest.com, a fan-oriented Internet search engine that rewards users with artist merchandise and prizes.

Powered by Google and Ask, every search on Kanye’s engine comes with digital dollars, dubbed Swag Bucks, which can be redeemed for Kanye prizes, including: autographed CDs, MP3 downloads, clothing, exclusive Kanye West merchandise and consumer electronics.

“This is the perfect way for fans to support Kanye, while also earning a chance to win some amazing prizes for themselves.”