Cosmetics company L’Oreal has denied claims that they lightened Beyonce’s skin color for their singer spokemodel’s latest campaign for the brand.

“Beyoncé Knowles has been a spokesperson for the L’Oréal Paris brand since 2001,” the company said in a statement Thursday

“We highly value our relationship with Ms. Knowles. It is categorically untrue that L’Oréal Paris altered Ms. Knowles’ features or skin-tone in the campaign for Feria’s hair color.”

A rep for the “Crazy In Love” star declined to comment.