Hip-hop mogul Diddy is charting the release of his second men’s fragrance, I Am King, to launch exclusively at Macy’s department this December.

“If I say, ‘I am not going to succeed, I’m a loser,’ then that’s what I am going to be. If we say we’re kings and we say we’re queens, that’s what we’re going to be. It has nothing to do with being arrogant,” Diddy says, explaining why how he selected the name for the new cologne.