The fur is flying over Janet Jackson’s new controversial ad campaign for a fur label.

Shortly after the singer signed on to be the new face of Blackglama’s “What Becomes a Legend Most” campaign, animal rights activists — particularly those with People for the Ethical Treatment of Animals — blasted her decision to hawk the fur label.

Now longtime animal-lover Pamela Anderson has spoken out about her displeasure in Jackson’s campaign.

“It’s disappointing. She has spoken out against fur before. I don’t know why some people stop listening to their heart. I guess some people get greedy, but it’s sad,” the PETA loyalist and former Baywatch babe told OUT Magazine this week.

In response, Blackglama’s CEO, Joe Morelli, released this statement:

“For decades, Blackglama has represented the finest, most exclusive mink in the world. Much like Blackglama, Janet Jackson has occupied a similar position in her respective industry. Janet is an icon in the world of music and entertainment, a true legend. She represents everything this storied campaign embodies. Janet is to entertainment what Blackglama is to luxury.”