Run DMC pioneer Rev. Run has signed on as the brand ambassador and spokesman for the Kool-Aid KaBOOM! Initiative, a national non-profit organization which aims to build 24 playgrounds in cities around the U.S.

“I grew up drinking and loving Kool-Aid and associate it with fun childhood memories,” the star of MTV’s hit reality series Run’s House says. “I’m personally committed to bringing families together — at the dinner table, in communities and on playgrounds. I’m hopeful that by working together, Kool-Aid, KaBOOM!, and I can make a real difference in kids’ lives by allowing them to have fun and create the memories that will serve them well for many years to come.”