Rick Ross and his Triple C’s Crew has been tapped to endorse Tequila’s Select Silver brand, billed as the first and only 100 proof clear tequila on the market.

“Of all the tequilas out there, the 100 proof 1800 Select Silver is the ‘big boss’ and the only tequila I would put the Rick Ross name behind,” the Miami native said in a statement last Thursday. “1800 Tequila is a brand I’m really excited to grind and build with, and as I keep pumping out the hits, topping the charts, and discovering new talent like my crew Triple C’s — 1800 Tequila will be rising to the top with me.”

The brand couldn’t be happier to have Rick on board as a spokesman.

“Rick Ross & Triple C’s were an obvious choice for us,” said Elwyn Gladstone, Head of Marketing for Proximo. “1800 Select Silver is a serious tequila for the serious tequila drinker. It’s making a huge splash in the tequila market right now, just as Rick Ross is shaking up the music industry.”

The partnership kicks off this month with a video and photo shoot.