Secret Deodorant Teams Up With Rihanna And One-Eighth Of The Pussycat Dolls

Secret, the number one female anti-perspirant/deodorant in North America, has teamed up with music stars Rihanna and Nicole Scherzinger from The Pussycat Dolls, to introduce a brand new single that promotes female self-expression, strength and cultural fusion.

The single, entitled “Winning Women,” was released today and is available for free download on www.Secret.com. Secret brought these two young, culturally diverse women together to create a fun and fresh song about the power of being an independent and strong female.
“I’m thrilled to be working with Rihanna on this song. We had so much fun bringing our different ideas and expressions together to create ‘Winning Women’ for Secret,” Nicole Scherzinger said.
“Winning Women” coincides with the launch of the new Secret Scent Expressions product line. This new collection fuses scents from various cultures around the world to create a truly unique scent experience. Similar to how exotic scents are fused together in this collection, the song “fuses” together the musical styles of Rihanna and Nicole Scherzinger to drive home the overall message of feminine strength.

“The song ‘Winning Women’ that Nicole and I collaborated on helps Secret get the message out to women that there is strength in self-expression and individuality,” Rihanna said. Renowned music producer Sean Garrett produced the song.
“Rihanna and Nicole are young, fresh, diverse, and most importantly strong. They represent the type of woman Secret has been linked to for years and we are thrilled to be working with them on this song,” said Alex Keith, General Manager for Procter & Gamble Anti-Perspirant and Deodorant. “They were the perfect choice to create this song for Secret, a brand that has supported strong females for decades.”
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On March 6th 2007, » Secret Deodorant Teams Up With Rihanna And One-Eighth Of The … wrote:
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