Snoop Dogg will star in a half-hour E! reality series set for a late 2007 debut.

“Snoop Dogg is, without a doubt, one of the most charismatic and intriguing personalities in pop culture today,” Ted Harbert, president of the Comcast Entertainment Group said in a statement.

“While he has captured a legion of fans as the king of hip hop,” he continued, “what makes Snoop most interesting is the side of him people have never seen. The juggling act that Snoop faces day-in, day-out between career and family is certain to resonate with our viewers.”