Swizz Beatz Hennessy Black Endorsement Deal

Swizz Beatz and Hennessy V.S. are teaming to launch a new limited-edition line of cognac, called Hennessy Black.
Swizz will perform an original song, “When I Step Into the Club,” alongside the JabbaWockeez of “America’s Best Dance Crew” during a launch event in New York City next Tuesday, May 5, Billboard.com reports. Director Hype Williams will direct an accompanying music video.
“Beatz is a long-time fan of the brand and approached us looking for ways we could work together. Since this product is all about having fun in the club, he suggested collaborating on a track that would be a hot dance song in the clubs,” Andy Glaser, senior VP of Hennessy Business, said in a statement to Billboard on Monday.
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