Terrell Owens — otherwise known as former NFL hellraiser T.O — has opted for nudity in a means of getting fans to tune into his new reality show on VH1.

The former Dallas Cowboys star is putting his cakes on display in a new promo ad for The T.O. Show that began making its rounds on the blogosphere earlier this week. The show will follow Owens and his “best friends and publicists” as they re-evaluate the retired athlete’s personal life in hopes of finding his soulmate.

The T.O. Show premieres July 20 on VH1.