American Vodkas — the manufacturer of Georgi, Argent, Alexi Vodka and other spirits — is demanding a apology from Ciroc Vodka celebrity spokesperson — and hip-hop mogul — Diddy after the Bad Boy boss boastfully remarked “If you’re not drinking Ciroc vodka, then you’re drinking pee pee….” earlier this month.

Liquor Tycoon M.J. Silver will hold a press conference in Times Square this Thursday, March 25, declaring “Vodka War” on Diddy for the diss on competing brands.

So what exactly does a “Vodka War” consists of, well according to a press release about tomorrow’s event: Protestors “will be putting a liters of Ciroc into a large toilet bowl and having it delivered to Diddys offices near Times Square. The protest will take place on Thursday, March 25, 2010 at 2 PM in front of a larger than life bill board of Diddy in Times Square on 7th Avenue and 37th Street. Mr. Silver the owner of Georgi Vodka, the largest selling vodka in New York. The recent comments by Diddy has caused outrage by many vodka companies and enthusiasts across the region. The group will be announcing a challange for the self proclaimed king and musical artist…..”